Xi Insight Edition 3

Dan Strang

August 25, 2021

To match our new brand look, we have redesigned our newsletter. But don't worry, the only thing that has changed is our name - we're still just as dedicated to the #interactiverevolution


At Xi, our in-house creative team always have their eyes peeled for the next big thing. Our team is constantly discovering places that have started their own interactive revolutions.


We are dedicated to finding new technology that has the potential to change interactions, and consumer behaviour trends that can impact our live experiences so we can bring them straight to you...

Google has re-launched their famous ‘Doodle Game’ to celebrate the 2020 Tokyo Paralympics which are being held between 24th August and 5th September 2021. Originally designed to celebrate the Olympic spirit, this year the game virtually transports players to a virtual island where sporting events are underway. Players can explore the mini island filled with games, bonus levels and quests. Try it for yourself, and don’t worry you can resume where you left off as google saves your high score!

Take part in the google Paralympic games...

Stimulate your senses with a trip to the museum. Utrecht Central Museum have recently launched an all inclusive exhibit appealing to all with installations that can be smelt, heard, felt, tasted and seen. With the aim of making artwork more accessible to the visually impaired, this installation is one experiment on the way to more improvements, with better accessibility and facilities as important as the display.

Preview the multi-sensory experience...

Levelling the playing field, or in the case the court Reebok, are making basketball more accessible. Using your phone simply scan the Reebok QR code and project your phone into an open space to gain access to a personal basketball court. Simply mark out the court with and then get ready to shoot some hoops...

Get your own, personalised, private basketball court...


Bionic limbs have been around for a while, but science has gone a whole step further with the development of the bionic eye. Earlier this year in Israel surgeons implanted the very first bionic cornea into the eye of a blind man. Virtually straight after the procedure the patient regained sight and could read and identify his family!

Gaze into the future through bionic eyes...

Burberry and Gucci are two of many luxury fashion brands taking the leap into a fully immersive digital world. For many years luxury retailers have been hesitant to 'go digital' like most other brands have, but now working with WeChat these luxury brands are offering high-end gaming experiences for their users to interact personally with the brands.

Play the game for yourself


Grab your laptop or phone, connect to the internet, put on your VR headset and explore 3D art in a fully immersive environment with global users. Witness hundreds of art installations from across the globe from the comfort of your own home...

Get your tickets here...