Interactive News Edition #2

Dan Strang

August 6, 2021


At We Are Interact, our in-house creative team always have their eyes peeled for the next big thing. Our team is constantly discovering places that have started their own interactive revolutions.


We are dedicated to finding new technology that has the potential to change interactions, and consumer behaviour trends that can impact our live experiences so we can bring them straight to you.

With 3D scanning app Verifyt, consumers can create a 3D model of themselves to receive personalised size recommendations for clothing and shoes. Available on smartphones, the app is aimed at reducing return rates for online shopping.

Create 3D model to try on your clothes


Inspired by the SS21 campaign, Burberry has launched an AR experience that allows customers to design their own 3D Pocket Bag sculptures. Through the Burberry app, users can edit and design versions of the pocket bag to share on social media.

Design your own Burberry Handbag

When TV sets became popular in the 1930’s everyone's favourite thing to do was stay tune in from the comfort of their own homes and watch TV. Nowadays however it would appear that trends are starting to change

Gen Z; the generation that doesn't watch TV at home...


Animation has been turning heads on TV and in cinemas for decades, but now marketing departments across the globe are adopting animation into their strategies. Over the past 18 months, animation has proved to be one of the most adaptable and dynamic corners of the media and entertainment industry...but why?

Is animation the future of advertising?

Hate e-scooter riders zooming by you on the footpath? Don’t worry it could soon be a thing of the past. American tech company ‘Spin’ have developed e-scooters that can self determine if they have been ridden on a footpath and possibly bring them to a stop.

Computers stop e-scooters riding on the pavement


Facial recognition technology isn’t new, but its ability to determine your age accurately is. This innovation has promised to transform the retail industry with the ability to identify customers ages at self-checkouts on age restricted products.

This technology can identify your age