Sports Direct

Selfie game? Strong.


In opening their new Thurrock flagship of the future, Sports Direct wanted to get the mix of technology, fun and interaction just right.

Xi built two selfie mirrors in the store for customers to interact with. The selfie mirrors were 50″, interactive touch screen selfie and boomerang mirrors, designed with bespoke software.

Each visitor to the store has the chance to interact and take their own selfie, choosing from a range of filters. The selfie taker can then download their photo to share across their own social media account.