Netflix wanted a simple but eye-catching brand activation. We were happy to give their fans a fright!


Xi was approached by Netflix to create a experience to help launch their epic movie 'Bright', starring Will Smith.

We created a 3D face-mask of the movie's lead Ork character that users could wear using our Snap Mask booth, tracking their faces and matching their expressions.

Packaging this up with a branded overlay, we allowed the swift creation of fun content that users wanted to take part in, while also generating social interest and promoting the release.

Snap Masks are a fast-track to putting your guests at the very heart of your brand experience.


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Snap Mask