Our Snapmask technology allowed NFL fans to truly get their heads in the game.
The NFL London Games landed with a bang in October and November. When the Jacksonville Jaguars and Houston Texans met at Wembley, Xi partnered with Ignis, and were challenged with creating an engaging fanzone activation which would provide football fans with the ultimate digital takeaway.
We transformed the Courtyard stand’s attendees into animated Jaguars, Texans or NFL linebackers depending on their choice. Our Snapmask Booth tracked faces and placed dynamic, life-like AR masks on them, creating super-shareable content that fans were proud to wear.
What's more, guests had access to their content from the booth instantly, through our integration with the QR code on NFL's 'One Pass' app.