The goal was to bring an interactive, gamified experience to British Airway's fan zone at Twickenham and our fun filled content capture and ball throw experiences exceed all expectations.
During the Autumn Internationals, we helped BA amplify their fan engagement zone by giving guests the opportunity to create instantly shareable content.
We set up a QR registration system to help with queue management, which is an absolute must if you’ve been to Twickenham during a match day!
The branded QR codes were then used to register fans during the experience and allow content to automatically be sent straight to inboxes.
We Are Interact gamified the whole experiential campaign, live at Twickenham for British Airways with content experiences, prizes, physical games and leaderboards.