Adidas x Mo Salah

ADIDAS gave us the chance to use our tech to put fans in the presence of their hero.


Xi, in collaboration with Middle Eastern super agency Sweetwater, gave attendees the chance to stand next to their footballing hero, Mo Salah!

The fans stepped in front of an Adidas branded wall and saw themselves next to their hero on the live preview screen. We created an experience that would be fun and interactive so people were able to see what Mo Salah was doing next to them and imitate him.

The final video was as memorable as the experience of making it.

The social sharing numbers were a testament to how much fun users had and how eager they were to show their friends!


Capture Pod
Social Sharing
Custom Content